Landing page ideation process
A messaging-first approach to landing pages embraces the conversion equation:
First, identify the selling points that are most desirable about your product.
Next, identify the text and media that convey those points clearly and concisely.
Finally, design your page in a way that enhances the clarity and impact of #2.
The mortality of both the vegetarians and the nonvegetarians in these studies is low compared with national rates. Within the studies, mortality for major causes of death was not significantly different between vegetarians and nonvegetarians, but the nonsignificant reduction in mortality from ischemic heart disease among vegetarians was compatible with the significant reduction previously reported in a pooled analysis of mortality in Western vegetarians.
In a recent meta-analysis I conducted with several colleagues, we found that the effects of spanking on child aggression were so weak that they were best interpreted as negligible. Indeed, depending on how one looks at the data, it’s possible to make it look like spanking has either tiny negative or tiny positive impacts on children’s behavior.